Theatrical cinema in July enjoyed its highest revenues since pre-pandemic times, with global box office hitting $4.54 billion during the month. “This is the single highest-grossing month since befo…
Theatrical cinema in July enjoyed its highest revenues since pre-pandemic times, with global“This is the single highest-grossing month since before the pandemic began. The result sees July 2023 track 17% ahead of the July average of the last three pre-pandemic years ,” said research and advisory firm Gower Street Analytics.
The hot streak propelled giant screen specialist Imax to its best July of all time. “Last month was the highest-grossing month of July ever for Imax worldwide, in North America and in China,” the company said in a filing this week. “[In China] Maoyan’s ‘Creation of the Gods I’ has earned $20.1 million to date for the company. The film debuted July 20 to an $8.6 million opening weekend in Imax — an Imax-record 16.
Even without major help from “Oppenheimer” and “Barbie” the China box office rebound is remarkable. July further accelerated the recovery trend. It was achieved with Hollywood’s contribution largely muted. Artisan Gateway notes that four Chinese films each exceeded RMB1 billion, a notable landmark in China. “Mission: Impossible – Dead Reckoning Part 1” was the best performing import of the month with $46.5 million . Overall, Chinese-language titles accounted for 81% of the China total box office in July, with all imports sharing the remaining 19%.
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