Is FIFA’s sponsorship deal with a Saudi-owned oil giant really ‘a middle finger’ to women’s soccer?

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Is FIFA’s sponsorship deal with a Saudi-owned oil giant really ‘a middle finger’ to women’s soccer?
FIFA World CupsSport And SocietySports And Politics
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More than 100 elite women’s soccer players have protested against FIFA’s sponsorship deal with Saudi-owned oil giant Aramco.

Athletes’ voices are a necessity in the matrix of good sports governance, a message reinforced at last week’s annual Australia New Zealand Sports Law Association conference in Sydney, attended by some of the world’s best – and busiest – sports lawyers.It came just days after more than 100 professional female soccer players signed a letter to the sport’s global governing body, FIFA , urging them to reconsider a sponsorship deal with Saudi-owned oil giant Aramco.

The players rightly referred to women’s soccer globally as providing a safe space for the LGBTQIA+ community, which in turn has contributed to the recent phenomenal growth of the women’s game. Despite significant hurdles for women to play sport at all, the team survived and flourished and has been elevated into the professional league.

While the LGBTQIA+ community is often highlighted as a group that has benefited from soccer’s inclusive agenda, it should be recognised that members of that same group inside Saudi Arabia have no doubt benefited also.

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