Sustainable and ethical fashion isn’t cheap, but there are workarounds
I was once the person who’d brightly quip, “Zara!” whenever someone asked me what I was wearing. And why wouldn’t I? For the most part, Zara was cheap and cheerful retail therapy that supplied my wardrobe with a hit of runway-inspired trends every season. But lately, it feels like more of a guilty pleasure than something to boast. It’s hard to ignore the mounting evidence of the negative environmental and social impacts of fast fashion. So these days, I’m trying to wean myself off my Zara habit.
Cost isn’t the only barrier when it comes to buying sustainable and ethical clothing; limited sizing is also an issue. Marielle Elizabeth was a size 14 when she first started prioritizing ethical fashion. “Over the last decade, while I sized out of most brands I loved, my passion for ethical fashion only grew,” says the Edmonton-based body-positive blogger and photographer. When it comes to sizing, sustainable and ethical brands often fall short on their offerings.
Wanting to see more women who looked like her in the sustainable clothes she coveted, Elizabeth started the hashtag #slowfashionforall as a rally to increase diversity in that space. She also shared a size-inclusive survey on her Instagram in an effort to define the term and was surprised to see that over 3,000 people had responded. “The results were fairly unanimous and gave me a clear indication of what that term means.
Budget-friendly shopping without sacrificing your ethos So where does that leave the sustainable-minded shopper who’s not raking in six figures a year? Well, it takes a bit of effort, but there are alternative ways to be a conscious shopper while still being kind to your wallet. Here are a few tips. Sign up for mailing lists Signing up for your favourite brand’s mailing list is a surefire way to keep on top of both annual and flash sales to score otherwise expensive items. For example, if you love Reformation, hold out until sale season during which discounts can go as deep as 70% off. That dress you had your eye on may be marked down significantly.
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