The epic cost the venerated director 40 years, a personal fortune and a critical backlash.
Francis Ford Coppola wants to set the record straight.
“What I’m really trying to say is that the people of the world, we are one human family. the Earth is filled with unfulfilled, unsatisfied, unhappy people because advertising is the business in which you sell people happiness, and you can’t sell happiness to happy people. The population, in my opinion, is deliberately kept unhappy so they are susceptible to the $3 trillion advertising industry, and that is an artificial construct.
Perhaps understandably, distributors were reluctant to come onboard with the finished film. When Lionsgate eventually agreed to take it on, it did so on the basis that the writer-director-producer also cover the costs of marketing, a highly unusual move.
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