'Visual dogshit,' one critic says.
Profile picture projects like Bored Ape Yacht Club mostly belong in the digital design category, and my issue with them is not that they’re repetitive, or even formulaic. Mark Rothko painted the same window-like abstractions in different colors and configurations for over twenty years. Warhol proudly manufactured his silk-screen celebrity paintings at an industrial scale with as little effort as possible — thus the name of his headquarters, the Factory.
It’s interesting to note that the work also has a conceptual element, which is that the NFT self-generates unique variations of itself, mimicking the copy machine in a way. While I’m not fully convinced that it works , it’s an interesting use of the technological function., which sold for $1.36 million, builds on a time-honored tradition in conceptual art, which is to take something most people wouldn’t consider art and call it art.
These three examples couldn’t be more disparate in terms of genre, but in their own way, they each invite viewers to contemplate a mystery. What makes this sterile white-collar scene seem so tragic? Should a pixel that you can’t even see qualify as a work of art? Will our data ever truly be permanent? Art doesn’t have to be high brow or hard to grasp in order to be worthwhile, but it should at least make you reconsider something you thought you knew, if only a sunrise or a field of flowers.
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