Is Tesla A Premium Car Brand? via insideevs.com
As we all know, Tesla is now a major player in the global automotive industry. With more than 1.3 million vehicles delivered last year, it was the 16th best-selling car brand in the world, ahead of Fiat and behind China's Changan. Volume was up 40 percent from 2021, meaning it was the second-best performer in the global top 25, surpassed only by BYD, up 152 percent.begins to find more and more rivals.
Some of them belong to the mainstream market, while others belong to the premium market. But are Teslas true premium cars? Let's see together what falls into this definition and which characteristics, on the contrary, differ from it.The main reason for placing Tesla in the premium segment is the positioning of its cars, which includes not only the price but also the way the company communicates its production to the public and the features it focuses on.
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