Have fashion brands been overlooking WNBA players and female athletes? The league's stars think so and are ready to partner.
allows someone’s personality to come to life,” Wilson said. “You can really identify someone’s personality by their tunnel fits.”
And with increasing viewership, social media posts and outlets like GQ sharing WNBA players’ outfits, there are more opportunities to be seen. Wilson said her jersey dress moments were the first time she had seen her photo on Instagram’s Explore page. “Today, the WNBA sits at the intersection of sports, entertainment, culture and individuality. As a player-first league, we are proud to be celebrating 25 years of highlighting WNBA athletes’ talent, activism, energy and authenticity,” said WNBA Commissioner Cathy Engelbert.
“About three or four years ago when I did the [‘Match My Fly’] style segment for the WNBA, it was exciting for the women to partake in it,” McLeod said. “I see the women wear Kith, Supreme, Hanifa — I would love the luxury market to embrace them more.” McLeod also mentions designer Sergio Hudson, who dressed number-one draft pick Charli Collier in a custom outfit for the WNBA Draft, as another brand or designer the athletes wear.
The top six highest-paid female athletes compete in tennis, gymnastics and golf. The seventh highest earner, Alex Morgan, plays for the USWNT and National Women’s Soccer League team Orlando Pride, and the ninth highest earner, Mikaela Shiffrin is an alpine skier. Basketball did not make the top 10. Lauren Varvara, creative director at Saatchi & Saatchi, a partner of the WNBA, agrees with Denman that non-male athletes represent great opportunity for brands.
What are fashion brands doing about the WNBA? Players have touted some luxury, men’s wear and fast-fashion brands as their favorites, including Gucci, Dior, Fendi, Market, Fear of God Essentials, Daniel Patrick and Zara, among others. “My style is so fluid,” Taylor said. “All of the women’s styles won’t fit me right, and men’s, too, but I’m able to mix and match. I’ve had contact with a stylist and we’ve talked about different styles and what looks good. My wife helps me a lot, but my everyday tunnel look is me creating something.”
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