“The more you show what you like, the better the algorithm gets (and) the more likely you are to purchase something on an impulse.”
“You can just buy while you're browsing and hardly even pause – it's just a short detour and then you’re back to browsing,” said Burns,But social media posts translate into real-world purchases, too. Material’s report points out that stores have started labeling items “As Seen on TikTok,” an updated version of the “As Seen on TV” trope. Other items are known to sell out in stores after going viral.
Laurie Lam, chief brand officer at cosmetics brand e.l.f. Beauty, said certain products will go out of stock quickly if they get enough eyeballs on apps like TikTok. “We see our community buzzing about where to find – creating a viral scavenger hunt,” Lam said via email. “Our fans will go to great lengths to find that last bottle of concealer or lipstick in stores and online.”amid record-high inflation, frequent online shopping could pose a financial risk, according to Strahilevitz, the Saint Mary's College professor who researches consumer psychology and behavioral economics.
"There's nothing wrong with treating yourself, but the problem with impulse purchases is we end up treating ourselves too often," Strahilevitz said."She added that too much impulse shopping can also have negative side effects on the environment and shoppers' emotional wellbeing. , chair of the economics department at George Mason University.
"Impulse purchases are often very low-cost items," he said."These are not items that are typically going to put a person in financial difficulty."
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