Fundraising T-shirts are putting words on the chests of fashion followers.
Before Twitter, slogan T-shirts were the preferred medium for telling others to “Choose Life”, “That’s Hot” and “I’m with stupid”. They continue to make noise in the age of social media, with the trend’s revival now requiring more meaningful calls to action on cotton.is asking you to “drink your milk” to fight shame in the LGBTQ community, Camilla and Marc’s latest T-shirt highlights “Ovaries.
“The downside is that short slogans are usually pretty vague. It does help if there is a clear message, particularly if it links to a concrete, doable action.” “Marc and I are pretty private people, so I was terrified when we decided to put something so personal out there. It took a lot of courage, but we had a platform to make a difference with a real, authentic story that was pretty heartbreaking.”
“With the T-shirts we approach the design process with respect to the cause,” Freeman-Topper says. “It’s something that our stylish community will be proud to wear and represent.”. lets us be on trend and create a bold and meaningful impactful statement.”HoMie, a streetwear label helping people who live rough in Melbourne, has built a brand on customers offering support through style choices.
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