'It feels as though lots of brands are getting hijacked:' Some marketers say Amazon is too crowded with ads, and they're trying new ways to break through

As Amazon tests more ad formats and retail promotions, advertisers say it is increasingly getting harder to advertise there.

that are run by Amazon's retail teams and are not available to advertisers.

"We continue adding tools to help selling partners maximize advertising effectiveness," said the spokesperson."We're also creating more opportunities for brands to focus on storytelling - helping customers to easily shop for and discover brands in our store, in the same way we work to make it easy for them to find, discover, and buy great products from across our vast selection.

Marin Software found that prices for sponsored brands and sponsored products, two of Amazon's most popular ad formats, have decreased over the past year. In August, the average cost-per-click of Amazon's ads was $1.17, down from $1.46 in the same month last year, according to the company.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

BusinessInsider /  🏆 729. in US

Australia Latest News, Australia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

The Best Rain Boots for Women, According to Hyperenthusiastic Amazon Reviewers'Yes, everyone and their sister owns a pair but for a reason,” one reviewer says. “They are literally the most comfortable shoe I have ever worn'
Read more »

18 Cheap (But Expensive-Looking) Area Rugs You Can Buy on AmazonAny would pull together all of your mismatched Ikea furniture, street finds, and vintage goods.
Read more »

The Best Board Games for Adults on Amazon, According to Reviewers“This game was supposed to kick off a variety board game night, but we ended up only playing this for hours.”
Read more »

Can We Make Destroying the Amazon a Crime Against Humanity?Since August, as vast stretches of the Amazon rainforest were being reduced to ashes and outrage and calls for action intensified, a group of lawyers and activists who have been advancing a radical idea have seen a silver lining in the unfolding tragedy: One day, a few years from now, they imagined Brazil
Read more »

Amazon dominates early Emmys 2019 categoriesWhich networks and streaming services are winning the battle for Emmy supremacy? Follow along as we tally the victories throughout the night.
Read more »

HBO leads Amazon and Netflix in Emmys 2019 winsWhich networks and streaming services are winning the battle for Emmy supremacy? Follow along as we tally the victories throughout the night.
Read more »