Chocolate retailers are reeling from terrible Easter sales while manufacturers brace for a cash flow dive
Easter is usually a time of joy for our chocolate industry, but 2020 will be remembered with horror.
Mr Neeland said sales were down by 80 per cent on last Easter across his three stores at Yarra Glen, Torquay on the Great Ocean Road and Flinders on the Mornington Peninsula.He has laid off 160 of 220 staff. Despite online sales increasing and a new click-and-collect service, the company is heavily discounting prices in a bid to move stock.
"Like others in the retail industry, foot traffic has all but disappeared which means that our stores do not have the regular Easter flurry," Ms Krawczyk said.Manufacturing giant Cadbury’s declared that "COVID-19 hasn’t impacted sales of Easter products" but other chocolate makers are bracing for long-term woes.
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