The Star and Standard are the latest Victorian mastheads to fall victim to a collapse in advertising and COVID-19.
Their closure follows News Corp’sAdvertisementsince 1908 as part of research on the local secondary college.
Closure of independent local papers highlights the struggle for all media - locally-owned and multinational - as the pandemic eats away at the remaining advertising not yet lost to digital giants like Google and Facebook., established in Leongatha in 1890, had a weekly print run of about 4300; theMr Giles said his family had been torn over the decision to close and the impact on communities.
Mr Giles said among the body blows to local papers was the leakage of revenue to social media. “I’ve been trying to tell local businesses that [Facebook CEO] Mark Zuckerberg is taking all our profits over to America.” Group managing director Paul Thomas is a fourth-generation local newspaper publisher. He said the smaller independents had survived because “we live and breathe our communities”.was among the many Victorian papers to suspend printing as the households and businesses locked down against the coronavirus.
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