Cold drinks are hotter than ever.
At Starbucks, cold drinks made up 75% of US beverage sales last quarter. Cold espresso drinks in particular rose 13% last quarter from a year ago, and drinks with cold foam are the fast-growing customized orders at Starbucks, the company said last week. The increase has been fast: Just five years ago, coffee, teas, lemonades and other cold drinks made up less than half of Starbucks’ beverage sales.
Half of Gen Z consumers own a drip coffee brewer, compared to 60% of all coffee consumers, Mintel said. Why? Younger consumers view cold coffee beverages as more refreshing, better tasting and more of a treat than hot coffee, the surveys show. They’re more easily customized and offer a wider variety of flavors and toppings. Plus, cold coffees and drinks also make for better posts on Instagram and TikTok.
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