On top of his reputation as one of the world’s greatest batsmen, Smith’s knack for spotting a good investment has earned him a reputation as a canny investor.
Cricketer and entrepreneur Steve Smith and his start-up Oat Milk Goodness .
“We were just talking about business and trends, and I was like, I’d love to bring oat milk out here, to Australia. It’s started well in America, and you often see trends that start over there come to Australia,” Smith said. “Tony was like, ‘I reckon I could do that’.”“That was the start of the business. My friends are now doing 80 per cent of their coffees on oat milk in New York.”
“It’s become quite a saturated market,” said Smith, adding that the process was “much more difficult” than they thought. “Baristas, when they’re making coffees, want to make sure it stretches well, that it doesn’t separate,” said Adams. “Oat milk’s a bit different. It does seem to have a lot more similarities in the way it reacts to coffee compared to cow’s milk ... [and] in terms of creaminess and mouthfeel.”The same drive that made Smith a world-class sportsman is propelling him as a fledgling entrepreneur.