Fast-food chains are using bacon-focused menu items as a way to bring customers back to their stores.
It's not just your imagination. Just about every fast-food chain, from McDonald's to Carl's Jr. to Burger King, is introducing more bacon items to their menus.
Over the last 15 years or so, the ingredient has fully made the switch from a breakfast staple to a food that U.S. consumers will eat at any time of day. Since then, it has become a go-to for restaurants to jazz up their dishes. Bacon bits can be found at supermarkets and on top of salads, while restaurants use whole slices of the fatty meat to wrap asparagus, pizza and every food in between.
In some cases, like Carl's Jr.'s bacon truffle-flavored burger and fries, bacon just works as a complement to other new flavors. At the beginning of this year, McDonald's added bacon to its Big Mac and Quarter Pounder burgers and introduced cheesy bacon fries. Like many other fast-food chains adding more bacon to their lineup, McDonald's chose to offer the bacon-centric menu items for a limited time only.
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