Rapper working in Paris for US TV network which is hoping to energise its coverage after criticism during Tokyo Games
was asked how he had prepared for his new role as a primetime Olympics correspondent for the US TV network NBC during the Paris Games, he responded with characteristic swagger. “My preparation for primetime is being me,” he said. “Google me. Look me up, dog.”
“I look at this as a prestigious honour and something that I truly respect. I would have never dreamed of nothing like this,” he said.The rapper has become a key figure of NBC’s efforts to energise its coverage of the Games, attract a younger audience and by using celebrity sparkle. The broadcaster – which was accused of producing “” from the last Olympics in Tokyo – is hoping to achieve record advertising support for its coverage, which has already ticked up to $1.2bn.
Snoop, whose real name is Calvin Broadus Jr, has been pictured having the time of his life in Paris.
“It’s just now being recognised because it’s global,” he added. “And what’s cooler than hip-hop in the Olympics? I mean, it is what it is. It’s peanut butter and jelly, you know what I’m talking about? Over here it’s coffee and biscuits. That’s what that is. It’s a great mix.”
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