It’s seven weeks til Christmas, here comes the sales frenzy | MsEmmaK
Grant Arnott knows firsthand how aggressive shoppers can get when it comes to chasing bargains.
While the Click Frenzy’s teething issues were well publicised at the time, the concept also shone a light on the appetite of Australians for shopping local brands. Two million consumers had hit the website in search of deals, and many brands had strong results before the site froze. These pressures have the power to curb discretionary spending, but the local retail sector is optimistic that a spending slowdown won’t happen until early next year. Retail trade figures for September show spending was up by 0.6 per cent across the country, and categories such as clothing and footwear are still accelerating.
Retailers are acutely aware of the cost of living crunch, however, which is leading to a more sophisticated approach to sales events such as Click Frenzy. More than 500 brands will be involved in this year’s event, which promotes a range of deals including a limited number of “99 per cent off” offers for shoppers who sign up early.A decade ago, companies were testing the waters and were more tentative about the offers to customers.
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