A 2007-style focus on kitchen table economics, aided by a spiralling cost of living, has kept Labor in the economic debate and put it on the cusp of victory.
released this week show Morrison closing the gap on Labor in the final days, the headline numbers still point to a Labor victory, with a hung Parliament as a minimum./Ipsos poll, which sampled 1996 voters from Sunday night to Wednesday night this week, had the Coalition’s primary vote at 35 per cent, well down on its 41 per cent at the last election.
Indeed, from the very beginning, this election campaign has been a contest between someone people don’t like, and someone people don’t know. Moreover, it has been a campaign dominated by emotion, not substance. When China and the Solomon Islands struck a security pact midway during the campaign, the government’s national security credentials took a hit. Its competence was questioned.
At the same time, the Coalition’s strength as an economic manager has been eroded. In May 2019, the economy was an issue of concern among 24 per cent of voters. Now it rates at 33 per cent. Labor has not shied away from the economic argument during this campaign but actively engaged by highlighting stagnant wage growth, the cost of living, inflation and higher interest rates.
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