Edinburgh fringe acts and theatres are taking a cue from the music business with the sale of branded items to boost profits
. They were a hit. “I had a sellout run but doubled my profits on hats alone,” he said. “Increasingly, comedians have to find inventive ways of making money.”Now the show lives on through the merchandise. “It’s a good acid test for a show title: funny and memorable, with a touch of sleaze,” Young said. “It’s surreal to see them in the wild: I was a little the worse for wear at Glastonbury when I saw aWhat was once the preserve of the music industry has now spread to comedy.
When she first made merch for her standup shows, Pritchard-McLean picked bumbags. She wanted them to be ethically sourced, so she found a wholesaler selling recycled polyester bumbags, bought the items in bulk, then had them customised. “I managed to sell them all, thank God. In Edinburgh, that money paid for food and train tickets.”, Pritchard-McLean gave herself a motif to work with.
Kate Cheka created tote bags and candles for her fringe debut this year. The bags feature a line from the show, where she talks about escaping capitalism to live in the forest with her “tits out eating berries”.
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