It’s been a long time coming, but at last you get the sense that people are waking up to wokeism.
Suddenly, one day, “woke” was over. From November 6 to 7 this year, in the aftermath of the US presidential election, the pretence disappeared. Of course there are hold-outs – some people can’t admit to themselves that they were wrong. But even in the fashion-chasing Hollywood Hills, my sources report hearing the words “woke bullshit”. The atmosphere has changed, and most people just seem relieved.
In 2021, evolutionary biologist and prolific blogger and writer Colin Wright created a cartoon which illustrated the shift. It depicts stick figures on a political scale, from left to right. In 2008, a figure labelled “me” occupies a position just left of the centre mark. By 2012, the scale shows “my fellow liberal” dashing off further left. And by 2021, the scale has been extended. The figure at the left-hand side, now labelled “woke ‘progressive’”, is calling the “me” figure a bigot.
It’s perhaps not a coincidence that trust in corporations fell as they embraced performative goodness. Too often the outward appearance of virtue turned out to mask poor business practices. Over time, people have learnt that where there is woke-washing there is often incompetence, or even malfeasance.Environmental, Social and Governance reporting reached a righteous climax before the degree to which the beloved boardroom initialism had been hollowed out was revealed.
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