The information the US President's campaign has been collecting on potential supporters could give him a significant strategic advantage.
Politics as a sharing business
That probably explains why the 218,000 individual Facebook ads the Trump team posted on Facebook last year had very little to do with policy detail., the most popular ones were attacks on the so-called"fake media", followed by posts about immigration, the Trump border wall, gun rights, impeachment, the economy and the Supreme Court — all issues likely to motivate the president's existing political base.
He argues that while there have always been instances of politicians using misleading language and skewed data to bolster their electoral fortunes, the situation has rapidly escalated in recent years. During the recent UK election, Mr Tait used a team of volunteers to track political disinformation. The abuses they found were widespread and came from all mainstream political parties.
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