The Italian Fashion Chamber has issued influencer guidelines.
THE HASHTAG RULES: Over the past decade, influencers have become fixtures at every major fashion event and labels have increasingly allocated their advertising budgets to influencer marketing campaigns.
After hosting a workgroup with some of its associates, the CNMI compiled the guidelines with the support of attorneys at Deloitte Legal. The pamphlet suggests fashion labels draft an influencer marketing policy; always ink a contract with the influencers they endorse when possible, and make sure social media personalities are aware of and compliant to the brand’s policy when advertising its products or receiving gifts.
“It has become clear, in fact, that the use of #ad/#adv hashtags could be misleading and could potentially communicate the wrong message to the consumers,” read the document, which is available on the fashion chamber’s web site.
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