The radical revamp of Italy’s Cinecittà Studios, which has been underway since May, is gaining traction with a rise in occupancy of its sound stages and backlot, realistic prospects for profitabili…
with a mandate from Italy’s culture minister Dario Franceschini to turn the iconic Rome studios into continental Europe’s top filming facilities thanks to a
In roughly six months, the sprawling studios have reached almost 80% occupancy, having lured international productions including MGM’s “House of Gucci,” Sky’s ancient Rome skein “Domina,” and Showtime series “Ripley,” as well as Amazon’s Italian original “The Bad Guy” and Netflix’s Italian show “Fedeltà.” Cinecittà revenues in 2021 almost doubled to €16.4 million , and Maccanico’s goal is now 15% year-on-year growth through 2026.
s well as Disney Plus Italy original series “Boris 4,” which has already started shooting, and Italian auteur Nanni Moretti’s new pic, produced by Domenico Procacci’s Fandango, details of which are under wraps besides that it will be a comedy. A key component of Maccanico’s plan is to lure big production companies and/or broadcasters or streamers with long-term service deals at Cinecittà. under which they will get permanent occupancy of the studios for a stretch of time “which will allow them to plan several productions here and to manage their budgets with less risk and more cost-efficiency,” he said.Lucia Milazzotto
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