BREAKING: ITV has announced children’s channel CITV will be axed after 40 years on screens.
The change comes as the broadcaster plans to move all programming to streaming platform ITVX, which launched months ago.
The announcement goes on to highlight BARB viewing data which shows that while the average amount of broadcast TV minutes of kids television channels watched by 4-15 year olds per week has declined by 62% since 2019, other unmatched viewing has risen by 30%. ITVX will see a wide range of titles including brand new programmes dropping monthly, spanning genres including comedy, gameshows, live action, animation and sport.
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