Sigur Rós frontman Jónsi talks to Rolling Stone about his new fragrance collaboration, which seeks to capture the smell of the 'great Icelandic outdoors'
Jónsi is best known for his musicianship, but the singer and instrumentalist has also been serving as the official Fischersund “perfumer” for the better part of a decade. The artist says it’s been a welcome creative outlet for him to explore. “Music, I have been doing for over 30 years so it comes very naturally to me, whereas perfumery, I have only been doing for 10 years and is one of the hardest and most complicated things I have ever done,” he tells.
The new Útilykt fragrance draws inspiration from nature, with a delicate scent that recalls the wind, sea, snow and fresh grass. Handmade in Iceland from indigenous medicinal herbs and oils, the scent is meant to at once evoke long summer nights and cold winter mornings, while bringing together nostalgic notes from those that grew up on the Nordic island.
“Scent is tied to so many emotions and memories,” Jónsi says. “One ingredient can transport you instantly. We found it really exciting and very challenging to incorporate these scent memories of the Icelandic outdoors – the smell of the crisp cold on your skin and clothes, fresh cut grass and the brisk sea and snow. Icelanders know this scent by heart, yet it’s hard to explain.”
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