Saturday Update: A $10M movie based on a 22 year old reality TV series is decimating a $146M production based on a fatigued disaster movie genre this weekend. More to the point, Paramount’s J…
movie which received the franchise’s best grade, an A-. In Screen Engine/Comscore PostTrak exits, which runs out of oxygen with a C+ CinemaScore , and a lowly 66% positive on PostTrak and 49% recommend.played to 68% men, 32% women with close to 80% under 35, and 70% falling between 18-34 year olds. Diversity demos were 53% Caucasian, 31% Latino and Hispanic, 6% Black and 10% Asian/other.was thunderous in the West where nine out of the top ten theaters and 43 out of the top 50 made moolah.
RelishMix observed a largely positive word of mouth for the movie on social media which reached over 145M heading into the weekend with shoutouts to “memories ofover 22 years, Johnny Knoxville’s physical journey — plus many, many call-outs for former side-kick, Bam Margera, who fans miss. The battle cry echoes, ‘Fail to prepare, prepare to fail'”.were mostly guys at 63%, with 74% over 25, 54% over 35, and 31% over 45.
Social media surfers “questioned the use of the Space Shuttle which has been out of commission since 2011, and chatted about rumors that the movie was heading straight to Netflix while fans speculated whether,” says RelishMix. While the studio dropped the first-five minute opening sequence in mid-December traction ran thin.Sonytotal by Sunday, now $12.
There still isn’t a middle at the weekend box office even as Omicron eases with all titles making around $55.8M, +60% from last weekend’s lack of wide entries and Winter Storm Kenan shuttering Northeast cinemas. Reported Covid cases dropped 38% this week with the CDC reporting the 7-day rolling average at 378k new cases per day. Hospitalizations declined 18% to 16.7k new admissions a day.
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