Jacquemus just channelled TikTok’s 'coconut girl' aesthetic in the best possible way

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Jacquemus just channelled TikTok’s 'coconut girl' aesthetic in the best possible way
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Blackpink's Jennie was among the many guests at Jacquemus' beachside spring/summer 2022 show.

The show, titled Le Splash, was held on an azure blue ad-hoc runway on Moli’i Gardens beach just north of Oahu and was brimming with all of the signature touches the realm of fashion has come to know and love from the brand: silhouettes were form-fitting and wearable, accessories were clickbait fodder and colours were bright and effusive.Despite facing criticism for hosting the show in a former colony, the label created the collection with the local community at its heart.

TikTok’s coconut girl is a tousle-haired, glowy-skinned, hibiscus-flowered semi-mermaid, somebody for whom wearing shell jewellery and fluid wares is just a part of her daily identity. ThinkSign up for our essential edit of what to buy, see, read and do, and also receive a free guide to the 101 Female Authors Everyone Should Have On Their Bookshelf.

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