Artistry and occasion influence buyers today, Catherine Rénier tells Life & Leisure ahead of JLC’s uniquely hands-on pop-up store opening in Sydney in May.
Already a subscriber?And so the lofty come down to earth. From May 10 to 19 the venerable Jaeger-LeCoultre, famed for its mechanical movements and two-sided Reverso watch, plans on tapping the wider audience that throng Sydney’s Martin Place every day.
‘It’s not tough, it’s different,’ Jaeger-Le Coultre chief executive Catherine Rénier says of the watch market.its ambition is to embrace the public at large – not just collectors – in a world where the watch is not necessary. “Nobody needs a watch, so we need to explain what we do and where we come from, why watchmaking was so important in the last century. It has given birth to so much craftsmanship and there’s a lot to dig into beyond the technical aspect.
Watchmaking today is, in fact, under some pressure after the surprisingly strong COVID-19 lockdown years. Swiss watch exports, considered a barometer, fell 16 per cent in March, a dismal figure. But Renier doesn’t buy into a “tough times” scenario. She puts this surprisingly confident position down to “creativity and innovation” while noting the changing role a watch plays.“Today a watch is an object that an artistic dimension. When we go back to the ’60s, it was very much a tool you needed on a daily basis. Today you don’t need that, you have your phone.”Then there’s the way we buy watches, which has also changed.
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