Jaguar's recent marketing campaign for its first electric concept car has sparked controversy, reminiscent of the outrage Mini faced with its new model. While Mini weathered the storm and saw increased sales, Jaguar's campaign has drawn criticism for its provocative nature, including accusations of 'woke' culture and homophobic remarks.
Some people were outraged when the new Mini model was released, with some drivers even putting bumper stickers on their previous models that read 'this is a real Mini'. The BBC reported that executives insisted the car 'is not a small BMW'. The controversy died down, and Mini has continued to sell more cars each year (about 300,000) than ever before, many featuring union jack tail-lights.
Now, another British car brand, Jaguar, is unveiling its first electric concept car in Miami, but this time the backlash has been due to a provocative marketing campaign. Tesla's Elon Musk commented on the campaign, and it has drawn criticism, including accusations of 'woke' culture and homophobic remarks. Jaguar's plan is to be electric-only by 2025, but sales have been declining, from 180,000 in 2018 to fewer than 67,000 in 2023
Jaguar Electric Car Marketing Campaign Controversy Sales Decline
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