Theater operators are pulling out all the stops to give the 25th Bond the best possible chance to aid their post-pandemic recovery, with the film seen as 'the spark that makes everybody feel safe to return to cinemas.'
Endgame
was the last one that probably had the same palpable sense of ‘this absolutely cannot be missed’ and there was a sense of urgency about seeing it as soon as possible.”would go on to smash U.K. box-office records with an opening weekend haul of $56.
is giving the U.K. exhibition industry a unique opportunity not simply to recoup some much-needed revenue, but showcase itself to those still unsure about returning to cinemas as an experience that is both safe and exciting. “We’re really hoping that this unlocks everything else and is very much the spark that makes everybody feel safe to return to cinemas,” says one insider, who adds that operators will likely be be making sure their sites are absolutely sparkling for the occasion. “The experience that people have when they come and see this film is going to dictate not just their experience on the day, but the next six weeks, six months.
Concludes that person: “I can almost guarantee that most cinemas will never have looked as good as they will. I would imagine that 90 percent of the audience that will come toprobably hasn’t set foot in a cinema for two years, maybe even longer, so it has to be the industry’s best possible appearance.”
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