Hey Hollywood: horror makes money in January and February, and it is time you leaned into that. M3gan Scream EscapeRoom
\nJanuary has been known as a dumping ground for Hollywood for decades. Part of that dumping ground is horror films, which, even though it has been proven time and time again, are immune to downward trends in the business and the surest thing there is at the box office. Taking 2021 out of the picture because that was still a very depressed Covid box office, most Januarys have featured at least one breakout horror film at the box office.
5 million\n2017: Underworld: Blood Wars Budget $35 million Grossed $81 million\n2016: The Boy Budget $10 million, Grossed $64.2 million\nAnd it is not just horror! Other successful films at the box office with January launches include Bad Boys For Life, Kung Fu Panda 3, The Gentleman, Dirty Grampa, and about 4,000 examples of awards contenders that opened wide and made bank in both January and February.
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