Japan is open to travel. So why aren't tourists coming back?

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Japan is open to travel. So why aren't tourists coming back?
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Only about 1,500 foreign leisure tourists have visited Japan since the country reopened in June 2022.

Before the pandemic, many of Arry's users were Asian travelers -- living in Hong Kong, Taiwan, South Korea or Singapore -- who visited Japan multiple times a year or could just hop over for a spontaneous long weekend. Since 2020, though, the company has had to go on hiatus."We didn't know that it would take so long," she says of what was supposed to be a short-term pause."It has definitely been tough.

There is one bit of good news, though. Despite the challenges, many of Japan's best eateries have been doing fine amid the pandemic. According to the Immigration Services Agency, the two biggest markets for Japan tourism now are Thailand and South Korea. But"biggest" here is relative -- about 400 people from each country have visited Japan since June. Only 150 came from the United States.Kosuke Okahara/Bloomberg/Getty ImagesIn 2019, Japan's single biggest tourism market was neighboring China, with 9.25 million Chinese visiting.

The financial hub city has strict restrictions including mandatory hotel quarantine for returning residents, but it has still been easier for tourists to travel from there than from mainland China.

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