Japanese tourism officials are appealing to Australian visitors to venture beyond popular destinations and discover lesser-known areas of the country. A record number of Australians, 637,300, visited Japan between January and September 2024, leading to concerns about overcrowding. Officials encourage tourists to consider shoulder seasons and explore rural and regional areas.
A record increase in Aussies has prompted tourism officials in one popular destination to plead with holidaymakers to venture outside of postcard sights an experience more of what the country has to offer. Japan ese officials are pleading with Australians to seek out more than just postcard sights, as the nation tries to manage a major influx of eager holidaymakers.
More and more Aussies are flocking to the country each year, with a record 637,300 people visiting between January and September in 2024. According to the Japan National Tourism Organisation (JNTO), that is a 42 per cent increase from the previous record set in 2019. In addition to the number of tourists heading to Japan, Australian visitors also rank toward the top for average length of stay in the country. However, the influx of Aussies travelling to popular places such as Tokyo, Kyoto, Mt Fuji, and the Golden Route has prompted JNTO's Australian office's executive director Naoki Kitazawa to 'venture out' and see more of what the country has to offer. 'We strongly encourage Australians to consider lesser-known destinations, as well as look at shoulder travel seasons, such as autumn, as well as Japan's summer – known locally as the 'green season' where the country's rural and regional areas really come into their own,' he told news.com.au. Mr Kitazawa said was glad to see Aussies returning to Japan post-COVID, but insisted tourists should broaden their horizons while being mindful to preserve the places they visited. 'Don't just stick to the postcard sights – venture out and uncover the stories that aren't always on the tourist trail,' he said. Mr Kitazawa said was glad to see Aussies returning to Japan post-COVID, but insisted tourists should broaden their horizons while being mindful to preserve the places they visited. Picture: iStoc
AUSTRALIA JAPAN TOURISM TRAVEL OVERTOURISM
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