Jasper feels like an old frontier town compared to glitzy Banff, a destination that seems purpose\u002Dbuilt for tourists from around the globe.
Aerial view of the town of Jasper in Jasper National Park.Situated in national parks — Banff National Park and Jasper National Park — the two towns have different rules than most other municipalities. There are strict environmental rules and rigid constraints on development and expansion. There is never going to be a high-rise condo tower in Banff or Jasper. The boundaries of the towns are set; preservation of the environment precludes Jasper sprawling further into the Athabasca River valley.
Jasper’s main drag is directly across from a trainyard. At the Whistle Stop Pub, the urinals are shaped like a red-lipped open mouth. Though less frequent now, visitors may spot elk and other animals trundling through town. But any look at Jasper’s future must take its past into account. Before Jasper was a trading post for settlers, it was home to Indigenous groups that travelled through what’s now Jasper National Park. The first settlers arrived in the early 19th century.
“There’s still a strong railroad presence in Jasper as opposed to Banff, and that railroad presence has helped contribute to maintaining a stronger sense of community — it’s not just a transient tourist town,” said Jenkins.Article content That doesn’t mean Jasper wouldn’t benefit from a refresh. The town, Ireland said, is “substantially a post-war product,” and needs to be updated. But that takes money and some self-authority. Currently, Jasper’s residents are paying for services that are also enjoyed by tourists. A December 2022 report from Verum Consulting found that Jasper spent 32 per cent of its municipal budget on supporting visitors .
“We believe that we’re losing some ground and so we think that we can redevelop and refresh without losing the character,” said Ireland. “But it has been exceptionally difficult for businesses to get through the process to do that.”
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