Jay Jays, Dotti, Portmans are still ‘well-loved, cherished’ brands, Myer CEO insists

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Jay Jays, Dotti, Portmans are still ‘well-loved, cherished’ brands, Myer CEO insists
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Myer investors have overwhelmingly voted in favour of the mega-deal that chief executive Olivia Wirth says sets up the department store for the long term.

Myer investors have waved through a deal that will see the underperforming department store absorb and operate the Jay Jays, Just Jeans, Dotti, Portmans, and Jacqui E brands that chief executive Olivia Wirth insisted were still beloved by customers.

“Let me be very clear: this was not about a short-term sugar hit,” she said, adding that the department store had done its own due diligence about the popularity of Apparel Brands among consumers. Myer chair and chief executive Olivia Wirth at the company’s annual general meeting in December 2024.“We will continue to invest in them to make sure that they are relevant and compelling offerings for all age groups, whether it’s the younger ones with Dotti and Jay Jays, or it’s the older customers in Jacqui E, or it’s those starting their first job.

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