Amazon Prime’s Thursday Night Football streaming of the Vikings vs. Eagles game was the debut for Plano-based JCPenney as the sponsor of the Post Game Show...
Subway, Verizon, Allstate and State Farm also bought time on Amazon Prime’s Thursday Night Football.Amazon is paying $1 billion per year to exclusively stream NFL games outside of local broadcast networks. Amazon’s 11-year agreement with the National Football League started last year and marked the first time NFL games were provided by a streaming provider.
New this season, Amazon is also streaming a “Black Friday” game on Nov. 24, the Miami Dolphins at the New York Jets. Amazon wouldn’t miss the moment to offer online deals to keep shoppers snug at home in front of the TV instead of out at the mall on the traditional kickoff to the holiday shopping season. The day has lost some of its hype in recent years as retailers including Amazon have stretched the season forward well into October.
JCPenney has a history of spending big ad dollars on national television events. The retailer has often sponsored the Academy Awards and did in again in March to launch its spring season fashion. Influencers appeared with their families to showcase both the retailer’s diversity of customers.
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