Régis Schultz tells Ian King Live that rising youth employment has helped its young customer base endure the price rises it has had to pass on.
The chief executive of JD Sports Fashion has told Sky News he sees further prices increases ahead following a year of record profits for the retailer.
That was up from the £947.2m achieved in the previous financial year and driven by an 18% rise in revenue to £10.1bn.JD, which trades from 3,400 stores in 32 countries and online, has proved resilient to theThe group's relationships with Nike and Adidas have also given its clientele access to the latest trends.
CEO Régis Schultz told Ian King Live that JD planned price hikes this year of between 2% to 3% after increases of up to 10% last year
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