Jeff Bezos Backed Food Tech Unicorn, NotCo, Raises Another $70 Million In Series D Extension Ahead Of 2025 IPO

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Jeff Bezos Backed Food Tech Unicorn, NotCo, Raises Another $70 Million In Series D Extension Ahead Of 2025 IPO
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Chile-headquartered food tech unicorn NotCo, valued at $1.5 billion, has raised another $70 million in a series D extension to catapult its new AI platform Giuseppe.

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Oct. 24, 2022. Eight months after announcing their joint venture, Kraft Heinz Co. and NotCo are unveiling their first products: animal-free cheese slices and mayonnaise. Photographer: Gabby Jones/BloombergChile-headquartered food tech unicorn NotCo, valued at $1.5 billion, has raised another $70 million in series D extension to catapult its new AI platform “Giuseppe,” a B2B unit that enables innovations for CPG brands, ingredient suppliers, and technology providers.

This round, which is led by Princeville Capital, brought NotCo’s total financing to just over $400 million. The alt protein company’s previous backers include Tiger Global Management, Union Square Hospitality Group, L Catterton, Trousdale Ventures, and Jeff Bezos through Bezos Expeditions. Currently offering a line of branded products such as NotMilk, NotBurger and NotChicken, NotCo is best known for leveraging a variety of crops to mimic the textures, flavors and smells of animal-based foods through its proprietary technology that holds 12 U.S. patents.

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