Jefferson's Ocean Aged at Sea Rye Whiskey review (Voyage 26) -- Jefferson's expands its 'sea aging' gimmick from bourbon to Canadian rye whiskey, with some interesting results. whiskey cocktails ryewhiskey
Whiskey drinkers as a broad segment do love themselves a romantic gimmick, even as some of the more intense or science-minded bourbon fans find those gimmicks to be a little on the trite or exhausting side. Case in point: The Jefferson’s Ocean series from Jefferson’s Bourbon, in which a major selling point is the “aged at sea” label, involving bourbon barrels being transported around the world on a container ship as a final step before blending and bottling.
The bottom line is that this is a gimmick that has always revolved more on aesthetics than actual flavor. At the same time, though, that isn’t to say there aren’t worthy aspects to the experimentation happening within this brand, but the aspects that reviewers are less likely to focus on end up being the ones that are genuinely important to the eventual flavor profile. The ship/voyage/”at sea” part of the marketing sucks up all the attention.
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