From Bye, Felicia to The Dress, memes have provided the ideal discursive forum for our ever dwindling attention spans. On this side of the century, most memes have been byte-sized digital novelties…
Didn’t Kill Himself.” It was a typical bait and switch gag, like a more sinister Rickrolling. Within days, the same pattern was imposed onto an endless cavalcade of increasingly non-sequitur memes. The composition of candy corn. Autumnal dinner recipes. Winnie the Pooh facts. Seahorse mating rituals. The more banal, the better the twist. In this form, it progressed from Reddit to Facebook, TikTok, Twitter, dating apps — a full digital diffusion.
Back in the digital, tech maven-turned-charlatan John McAfee minted a cryptocurrency named WHACKD — the ‘Epstein Didn’t Kill Himself Coin’ — airdropping 700 million tokens to 8,000 users. Epstein-themed Christmas merchandise is reported to be outselling “gear by some opportunistic online retailers. It is madness, an amoral panic, and it’s hard to know what will come next.
New Bureau of Prisons Director Kathleen Hawk Sawyer testified in front of a Senate Judiciary Committee recently. She remarked: “Christmas ornaments, drywall, and Jerry [sic] Epstein. Name three things that don’t hang themselves,” flubbed 67-year old Republican Senator Kennedy as if he were reading a meme himself. “That’s what the American people think, and they deserve some answers.” Senators Graham and Cruz, the unlikeliest of heroes, followed with similar prodding.
Usually when a memetic trend is met with a deluge of thinkpieces and co-opted by boomers, it signals a climax to its virility. Maybe that will be the case here. Or maybe the idea has reached an escape velocity that will bring serious attention to a very troubling possibility that the majority of America feels demands more scrutiny. Until there are answers, there will be art.
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