Fashion designer Jeremy Scott has teamed with Korean car company Hyundai for a couture capsule collection.
For the capsule collection, Scott used discarded materials from the production of Hyundai Motor Company’s electric vehicles.
To create his car-inspired ball-gown fantasies, Scott added seatbelt strap details to gowns, took car handles to make jackets and made a fishtail dress out of windshield wipers. He described the collection as “’50s cocktail meets cyberpunk.” Sungwon Jee, Hyundai’s vice president and global chief marketing officer, said that Hyundai wanted to connect with the fashion industry through the company’s Re:Style partnership because “the automotive and fashion industries are both considered industries that produce a lot of waste in various industrial channels. We believe discarded waste from these two industries can be transformed into art through the work of creative designers, giving them new value.
Jee praised Scott’s ability to turn Hyundai’s old and wrongly made-in-production cars into fashion garments saying, “Jeremy has created a couture collection, the highest level of fashion. With his unexpected, witty sense, he visually demonstrates the expansiveness of, showing that everything that is discarded can be used again and transformed into something beautiful and amazing.”
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