The companies hope to create the 'defining' doc about the team and owner.
Jones acquired the Cowboys in 1989 for $140 million, fresh off a losing season and with the team losing $1 million per month. Since then the team has become one of the most popular in the NFL, and one of the most valuable professional teams in all of sports.
“We are incredibly excited to create a thrilling ride through one of the most memorable and high-powered turnarounds in football history,” says Ross Ketover, senior executive of NFL Films, in a statement. “Launching this first series with Skydance Sports marks a momentous occasion for our partnership as we build the premiere sports studio of the future. NFL Films coined the term ‘America’s Team,’ so having this first project be about the biggest brand in all of sports is perfectly fitting.
“Jerry Jones is an incomparable figure. With the Dallas Cowboys, he has built the world’s most valuable sports franchise and has undeniably transformed both modern football and the sports business at-large,” adds Jesse Sisgold, president and COO of Skydance. “It is an honor to commemorate his journey and that of his dynasty by partnering with the Jones family, the Dallas Cowboys organization, and NFL Films to bring this uniquely American story to life.
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