Jessica Alba’s Honest has entered China.
nationwide as part of the company’s continued effort to increase its U.S. distribution.
“Clean beauty is certainly coming into its own in China — I think two years ago, that was probably a little premature,” said Julian Reis, CEO and cofounder of SuperOrdinary. “Honest has always been a mission-driven, digitally native brand. Its focus on clean products and the clean lifestyle movement is something that I think the market is looking for, especially in China.
Among the other brands SuperOrdinary has helped to enter the Chinese market are The Ordinary, Drunk Elephant and Farmacy.
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