JesusRevolution earns $15.5 million in its domestic box office debut.
The recent success of A Man Called Otto and 80 for Brady — both of which were aimed at older crowds — has proven that targeting underserved audiences is a lucrative strategy at the box office. Lionsgate made the most of a clear theatrical window this week, when it debuted Jesus Revolution in over 2,400 theaters, directly targeting the faith-based demographic while general audiences were busy enjoying the antics of a bear on drugs.
COLLIDER VIDEO OF THE DAY Directed by Jon Erwin and Brent McCorkle, Jesus Revolution follows a disillusioned young man who meets a street-preacher in 1970s California. The two join a pastor and help him reopen his languishing church. Erwin is one half of the Erwin Brothers director duo, who are best known for Christian films such as I Can Only Imagine and more recently, American Underdog .
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