Jeweler Pandora's bid to regain shine is hit by weak consumer demand and Hong Kong unrest
But more recently a lack of innovation and overstretching itself at the top and bottom end of the market kept both shoppers and investors at bay.
“We have indeed executed exactly as communicated and we have seen the first early results,” he said, pointing to an increasing number of shoppers in the company’s stores and improved, although still negative, like-for-like growth in October.The firm, which sold 280,000 pieces of jewelry per day in 2018, hired Lacik, previously CEO of British childcare products maker Britax, after former CEO Anders Colding Friis was ousted last year after several profit warnings.
“One important aspect of this brand relaunch has been to reduce the reliance on promotions,” Lacik told Reuters.
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