Juncos Hollinger Racing (JHR) announced the launch of two new social media channels that will feature content completely in Spanish, catering to the 496 million native Spanish speakers around the globe.
The first-of-its-kind for a team in the IndyCar Series, @JHR_ESP_ will host exclusive content on both X and Instagram to grow and welcome global fans to North America’s premier open-wheel championship. “It is important to provide a source for our incredible fans around the world to learn more about the NTT IndyCar Series and interact with the team in their native language,” said Ricardo Juncos, founder and co-owner of Juncos Hollinger Racing.
” According to the press release, the content posted on the Spanish channels “will not be a direct translation of the English language channels, instead hosting new and exclusive content dedicated specifically for Spanish speakers – the second-most spoken language in the world.” JHR’s new channels will provide an outlet for Spanish-speakers to learn more about the team, along with Indy car racing, in an effort to widen the global reach of the sport.
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