OP cofounder Jim Jenks has died.
, which originated in Australia in 1969 before moving its headquarters to Huntington Beach, California, and changing its corporate name to Boardriders Inc. “He was a part of that early-stage generation of apparel makers who developed a surf look with his own colors and styles.”
Ocean Pacific was founded in 1972 when big hair and bushy mustaches were trendy and long surfboards were the way to ride the waves. Professional surfing was just starting to take off. In the 1960s, he started working with Don Hansen and Hansen Surfboards. “My dad and Don started talking about doing an apparel line because there was only Hang Ten then. They acquired the defunct surfboard label Ocean Pacific and used the name for their apparel brand. That started the dynasty,” the younger Jenks remembered. Jim Jenks later acquired the OP name from Hansen and grew it with various business partners.
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