JLR bosses are confident that the Land Rover Discovery nameplate makes sense a stand-alone brand, despite the model's slow sales
"Of the four brands, it's the one that, in terms of its future state, there's the most work to do [on] internally," he said. "But that's massively exciting, because, certainly in our view, it's got enormous potential to grow."
JLR sold just over 12,000 Discoverys in the 12 months to March, compared with nearly 75,000 examples of the, but Bradbury said this was largely a result of the semiconductor shortage forcing the company to prioritise more profitable models. “You can't take that too literally as an indication of demand," he said. "We were very constrained in what we could build.”
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