!['John Wick: Chapter 4' Sizzle Reel Celebrates The Continental's Trip Around the World [Exclusive]](https://i.headtopics.com/images/2023/4/14/collider/john-wick-chapter-4-sizzle-reel-celebrates-the-con-john-wick-chapter-4-sizzle-reel-celebrates-the-con-1646908485362233344.webp)
Check out an exclusive ‘John Wick’ sizzle reel celebrating The Continental’s world tour.
It's John Wick's world, and we're all living in it. In the run-up to the release of John Wick: Chapter 4, Lionsgate took the franchise global with The Continental Experience, a string of fan events that transported visitors to the iconic hotel featured throughout the Keanu Reeves franchise. Filled with unique photo opportunities, events, and styles to match that of the films, it brought people throughout the world together through their love of all things Wick.
The Continental Experience spanned 23 different cities in 20 separate countries on five continents, truly making this a worldwide event. To match the global nature, each event sported its own aesthetic including reception desks to sign in, booths to visit, and tarot card readings among other things to immerse the guests. Pop-up activations brought fans into the world of Wick as they experienced what it was like to partake in the services and survive inside the Continental.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT In addition to the main sizzle reel highlighting how the world as a whole celebrated Wick, an interactive website was also launched allowing users to explore the individual Continental events through their own miniature reels including the Hard Rock Hotel event in New York.
While John Wick: Chapter 4 saw John finally find a way to free himself from the High Table, there's much more to explore in the world of Wick. The Continental will spotlight the eponymous hotel and a young Winston and Charon in September on Peacock while Ballerina, the spinoff starring Ana de Armas, recently set a release date of June 7, 2024.
Visit the World of John Wick website to see how fans around the world celebrated John Wick: Chapter 4 at their local Continental Experiences. For any who haven't checked out the world of Wick on the big screen yet or anyone who just wants to relive the action, it's still in theaters right now. Check out the exclusive sizzle reel below.
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