Though it doesn’t come close to the $71 million debut of “Us,” it is still significantly impressive for an original, R-rated film — and the biggest of the pandemic for an original screenplay.
Writer/director Jordan Peele arrives at the Los Angeles premiere of"Nope," Monday, July 18, 2022, at TCL Chinese Theatre. ’s UFO thriller “Nope” topped the North American charts in its first weekend in theaters with an estimated $44 million in ticket sales, Universal Pictures said Sunday.
The film got off to a strong start with $6.4 million from Thursday previews. By the end of Friday, it had grossed $19.3 million. About 68% of the opening weekend audience was between the ages of 18 and 34, which is the “sweet spot” for a horror film. Audiences were also quite diverse according to exit polls, reporting 35% Caucasian, 33% Black, 20% Hispanic and 8% Asian.
“An opening weekend for a Jordan Peele film is not the right metric. We have to see where it is a month from now,” said Paul Dergarabedian, the senior media analyst for Comscore. “'Nope' could have solid, long-term playability as the word gets out. One need only look at ‘Elvis’ to see that a film doesn’t have to open huge to be a big success.”
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